Faktorist Brand Guidelines
We're currently rebranding — updated brand guidelines coming soon. Get in touch
Logo & Identity
Our logo is the cornerstone of our brand identity. Use it consistently and with respect.
Faktorist Logo Mark
Clear Space
Always maintain clear space around the logo. The minimum clear space is equal to the height of the lowercase letter 'x' in the Faktorist wordmark. This ensures the logo remains uncluttered and easily recognizable.
Minimum Size
Never use the logo smaller than 120px in width for web applications and 20mm in print materials. Below these sizes, the logo becomes illegible and loses its impact.
Backgrounds
The logo works best on light backgrounds. When placing on dark backgrounds, ensure sufficient contrast. Always use the appropriate version: full color on light backgrounds, white on dark backgrounds.
Scaling
Always scale the logo proportionally. Never distort, skew, rotate, or alter the logo's aspect ratio. Maintain the original proportions when resizing.
Do's
- ✓Use the official logo files only
- ✓Maintain clear space around the logo
- ✓Use on appropriately contrasting backgrounds
- ✓Scale proportionally when resizing
- ✓Use the recommended color versions
Don'ts
- ✕Don't alter, skew, or distort the logo
- ✕Don't place the logo too close to other elements
- ✕Don't rotate the logo to any angle other than 0°
- ✕Don't change the colors without approval
- ✕Don't use the logo below minimum size requirements
Our Colors
A carefully curated palette that defines our visual identity
The Faktorist color palette includes a primary purple gradient and supporting accent colors. These colors are designed to work together harmoniously, creating visual cohesion across all brand materials.
Primary Palette
primary-50
#f3f4fa
RGB: 243, 244, 250
primary-100
#e9eaf6
RGB: 233, 234, 246
primary-200
#d6d7ef
RGB: 214, 215, 239
primary-300
#bdbde4
RGB: 189, 189, 228
primary-400
#a6a2d7
RGB: 166, 162, 215
primary-500
#948bc9
RGB: 148, 139, 201
primary-600
#8778bb
RGB: 135, 120, 187
primary-700
#7161a1
RGB: 113, 97, 161
primary-800
#5c5083
RGB: 92, 80, 131
primary-900
#4d456a
RGB: 77, 69, 106
primary-950
#2e283e
RGB: 46, 40, 62
Accent Colors
amber-300
CTA highlights
#fcd34d
RGB: 252, 211, 77
amber-400
Primary accent
#fbbf24
RGB: 251, 191, 36
yellow-400
Alerts & attention
#facc15
RGB: 250, 204, 21
Fonts & Type
Clean, modern typefaces that reflect our brand personality
Plus Jakarta Sans
Primary font for all headlines, section titles, and key messaging
The quick brown fox jumps over the lazy dog. 0123456789
Inter
Secondary font for body copy, descriptions, and supporting text
The quick brown fox jumps over the lazy dog. 0123456789
Fallback Stack
system-ui, sans-serif
Always include fallback fonts to ensure consistent rendering across devices
Brand Voice
How we communicate with our audience
Professional: We are authoritative and knowledgeable
Trustworthy: We are reliable and transparent
Innovative: We embrace forward-thinking solutions
Global-minded: We respect and celebrate cultural diversity
Communication Guidelines
Use clear, direct language that avoids jargon when possible
Be helpful and educational in all communications
Maintain a respectful and inclusive tone
Show enthusiasm for innovation without being overly casual
Use inclusive language that welcomes all users
When to Use What
Primary Color (#7161a1): Use for main buttons, navigation, and primary calls-to-action
Dark Primary (#2e283e): Use for backgrounds, text on light surfaces, and contrast elements
Amber/Yellow: Use sparingly for highlights, badges, and secondary CTAs to draw attention
Supporting Colors: Use for icons, accent elements, and visual hierarchy
Neutral Grays: Use for borders, dividers, disabled states, and subtle backgrounds
Brand Resources
Logo Files
PNG, SVG, and PDF versions in multiple formats and color variations
Color Palette
HEX, RGB, and CSS variable exports for development and design
Brand Guidelines
Comprehensive PDF guide with all brand standards and usage rules
Icon Library
Icon set in SVG format matching the Faktorist visual language
Have questions about our brand guidelines? Contact our team for more information.